Senior Strategy Manager
Description
BUSINESS OVERVIEW
ROLE & RESPONSIBILITIES
- Exhibit a deep understanding of the American retail landscape inclusive of nationwide channel variation and top retailers in the marketplace
- Possess engaging and effective communication skills to bring your strategy to life across our holistic client portfolio
- Present a core foundation when it comes to the digital and shopper marketing, e- commerce and omni-channel integration as well as social media trends and technology
- Bring an awareness and understanding of integrating BTL programs with ATL marketing initiatives
- Lead our brands when it comes to shopper marketing strategy that aligns with our client’s goals, objectives and conversion KPIs
- Conduct quantitative and qualitative research, interpreting and distilling data to actionable insights with top, credible industry resources (Nielsen, PWC, Mintel, etc.)
- Be a compelling, consistent storyteller and presenter commanding presence in a room (or Zoom) with senior clients, partner agencies and colleagues
- Have excellent creative and copy writing skills with experience writing consumer-facing copy that’s focused on the sell
- Be a team player for a tight knit, nimble force, working collaboratively to build strong partnerships with client service and creative teams
Qualifications
- 5+ years of relevant experience in shopper marketing, strategy, planning and/or analytics
- Agency/in-house experience, knowledge and know-how in retail/consumer marketing, research and operations preferred
- Comprehensive knowledge of retail and shopper strategy, knowledge about retail channels including: grocery, convenience, liquor, on-premise
- Experience coordinating multiple strategic campaigns and brands across internal teams, client teams and partner agencies
- Toolkit and BTL experience preferred
- Shopper marketing, path to purchase, and holistic 360-degree planning preferred
- Advanced written, oral communication and presentations skills with proficiency in Microsoft Office
- Anchors their behavior in humility, approaching everyone with a kind and respectful attitude
- Someone who rises to a challenge and excels in ambiguity
- A confident communicator who is comfortable around internal and external cross functional teams but also an empathetic collaborator who can engage and earn the trust of people at any level
- Ability to work in the office 3 days a week.
SALARY & BENEFITS
- Unlimited PTO
- Medical, Dental, Vision (with an option for free medical care!)
- 401K with a % match
- Various maternity/paternity leave options
- Fully funded disability and life insurance options
- Headspace subscription
- Wellness Stipend
- and more....
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.